What is the Hedonic Treadmill?

Why should you care about it? Let's start with being grateful!

Image by Gregory G Fox

Imagine you've just got the most fabulous, fastest, most fantastic pair of sneakers ever. You feel like the king of the world… for about a week. Then, they're just sneakers. This feeling, where the buzz of new stuff wears off, and you're back to wanting more, is what adults call the "hedonic treadmill."